Three homepage directions to choose from.
refs/v2.1-promotion-and-reality-redesign.md.
Each variant is a complete, standalone homepage. The full strategy
brief is in refs/v2.0-three-homepage-variants.md.
- Trust comes from breadth of work shown
Variant 1 — Confident Concrete
Lead with logo proof under a question-led hero. Smallest restructure from the current homepage. Lowest risk; performs fine but won't be remarkable.
View this variant - The framework IS the product
Variant 2 — The Atlas
A visual map of the four phases is the centerpiece. Logo slider sits as a thin top strip. Maximum visual differentiation; positions Sillewa as 'the four-phase company.'
View this variant - The voice IS the brand
Variant 3 — The Brief
Long-form prose opener — feels like a Stratechery article. The four phases woven into the essay as a numbered list. No conventional hero. Maximum brand-voice bet.
View this variant
Where Elena and Steve disagree
Elena's argument for Variant 3
"Every other AI consulting site looks like a competent corporate site. Sillewa's distinct opportunity is to be the AI consulting brand that operators actually want to read. Variant 3 is the only one that converts the high-leverage Priya / Marcus reader at first impression."
Steve's argument for Variant 2
"The four-phase framework IS the IP. A visitor who lands on the atlas remembers Sillewa as 'the four-phase company.' That's the brand association we want. Variant 3 is brave but it's a bet on the audience tolerating an unconventional experience — and we don't have data yet that they will."
Where we agree
Variant 1 is the safe choice. It's the right v2.0 if you want the lowest-risk improvement on v1.9 without committing to a strong brand bet. It will perform fine. It won't be remarkable.