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Phase 1, Discovery

You Don't Need Technical Expertise to Get Started

The tools capable of solving your problems are already on the market for under $30/month. You don't need an AI developer, you just need to learn how to use what's already available.

Myth vs. Reality

Myth

You need a data science team to use AI

Reality

Modern AI tools are designed for business users, not engineers. If you can write an email, you can use ChatGPT.

Myth

AI tools are expensive and complex

Reality

ChatGPT, Gemini, and Claude all cost under $30/month. They work through a simple chat interface.

Myth

You need to understand machine learning

Reality

You need to understand your business problem. The AI handles the technical complexity.

Tools You Can Start With Today

ChatGPT / GPT-4

$20/month

Best for: Writing, analysis, brainstorming, data processing, code generation

Tip: Start here if you're not sure where to begin. It's the most versatile general-purpose tool.

Google Gemini

$20/month

Best for: Research, summarization, working with Google Workspace data

Tip: Great if your team already lives in Google Docs, Sheets, and Gmail.

Claude

$20/month

Best for: Long documents, nuanced writing, careful analysis

Tip: Best for tasks requiring careful reasoning or working with long, complex documents.

What You Actually Need to Know

Forget the technical jargon. To use AI effectively in your business, you need exactly three skills:

Describe your problem clearly

The better you explain what you need, the better the output. Think of it like giving instructions to a very fast, very literal intern.

Evaluate the output

You need to know good work from bad work in your domain. AI gives you a draft, your expertise turns it into a final product.

Iterate and refine

Rarely perfect on the first try. The skill is knowing how to guide the AI toward what you need through follow-up instructions.

Your First 30 Minutes

Here's exactly what to do in your first session with any AI tool:

  1. Sign up for ChatGPT, Gemini, or Claude (free tiers work for testing)
  2. Pick ONE task from your frustration audit that you do this week
  3. Describe the task to the AI as if you were explaining it to a new hire
  4. Review the output, note what's good and what needs fixing
  5. Ask the AI to revise based on your feedback
  6. Compare the result to doing it manually, note the time difference